Roope Ruotsalainen is a digital marketing philosopher, who enjoys writing and photographing. Currently he is working as a big thinker and strategist at Dagmar, the leading marketing communication agency in Finland. Ruotsalainen has recent experience leading successfully the Search and Digital Performance agency businesses. He has been also working as a journalist and several years as an entrepreneur in the interactive and print media production.
To contact the author, email contact(x)rooperuotsalainen.com or browse profiles linked above.
Publications
Contributing author in DigiTalikko (dagmar.typepad.com/digitalikko)
Contributing author in Luovat (dagmar.typepad.com/luovat)
Osta makkaraa, soitan sinulle, Markkinointi & Mainonta 12. May 2011 [read]
Haluttavuutesi on eilistä, Markkinointi & Mainonta 11. May 2011 [read]
Säteilyä Twitterissä, Mediaviesti 17. March 2011 [read]
Missatut asiakkaat, Mediaviesti 18. November 2010 [read]
Sosiaalinen media kulissien takana, Mediaviesti 10. June 2010 [read]
Mainoksesi on ärsyttävä, Mediaviesti 18. February 2010 [read]
Datassa on tulevaisuus, Mediaviesti 10. December 2009 [read]
Onko brändisi olemassa?, Mediaviesti 9. October 2008 [read]
Suomalaisen lompakolle sukelletaan verkon kautta, Mediaviesti 10. April 2008 [read]
Oletko yhteisöllisesti optimaalinen?, Mediaviesti 25. October 2007 [read]
Sukupuoli ja seksi mainoksessa: Onko vaatemainostaja vastuussa kauneusihanteista?, essay, October 2007 [read]
Hakukoneet: taktiikkaa ja tutkimusta, Mediaviesti 13. September 2007 [read]
Hakukoneiden hyödyntämättömät mahdollisuudet, Mediaviesti, 16. May 2007 [read]
Pelkkä näkyminen ei riitä, on myös löydyttävä, Mediaviesti, 25. January 2007 [read]
Several articles, Ruotuväki Finnish Defence Forces newspaper, March - November 2006
Legal restrictions of using taboos in advertising: Analysing violence as a taboo, HSE, May 2005 [read]
Several articles, BScBA Bulletin student union magazine, January - December 2004
Awards
Cannes Lions, Young Creatives Finland 2011, Bronze in media lions / Only One Friend to Contact
Cannes Lions, Young Creatives Finland 2009, Gold in media lions / Don't Drink and Drive Naked
Effie Awards Finland 2008, Silver Effie / Toisenlainen Lahja - miten vuohesta tehtiin suomalaisten hittilahja
Grand One 2008, shortlisted (tuloksellisin verkkokampanja) / Heitä Afrikkaa Vuohella
Cannes Lions Young Creatives 2007, Grand Prix (national media agency series) / Varaudu Katastrofiin!
MTL Hopeasulka 2007, Luovat-blog
Venture Cup 2004 business idea competition /team Pharsol
- 1st place in the regional competition
- Among the 10 best in national competition