Roope Ruotsalainen

Obsession with observing the surrounding phenomena - world, digitalization, politics, and marketing.

Roope Ruotsalainen is a marketing strategist and digital business developer, who enjoys writing and photographing. Currently he is working as Chief Digital Officer at Frankly Partners. Recently, he has been leading analytics and digital business development team at Dagmar, leading media agency in Finland. Ruotsalainen has experience leading successfully the Search and Digital Performance agency businesses. He has been also working as a journalist and several years as an entrepreneur in the interactive and print media production.

To contact the author, write to contact(x)rooperuotsalainen.com

Here, but also elsewhere

LINKEDIN to catch information and contact officially
GOOGLE+ to connect with business thoughts
TWITTER to follow some thoughts and links shared
SLIDESHARE to spy some random presentations
FACEBOOK to connect unofficially
FLICKR to have a glance of the old flow

Selected pieces of writing

Vanhanaikainen johtaminen on digitalisoitumisen jarru, Kauppalehti
Markkinoija kaipaa kahta, Mainostaja-lehti
Persuasion in the need of information, Aalto University School of Business
Miksi liiketoiminta ei digitalisoidu?
Työkalut digitaalisen asiakaskokemuksen tehostamiseen
Markkinoinnin trendit: ilmiöt, jotka muuttavat työtäsi
Data muuttaa markkinoinnin johtamista
Big data: katse bisnekseen
Liiketoiminnan kasvua digitaalisista palvelukokemuksista
Kopiointimaksu on esimerkki epäonnistuneesta liiketoiminnan muutoksesta
Osta makkaraa, soitan sinulle, Markkinointi & Mainonta
Haluttavuutesi on eilistä, Markkinointi & Mainonta
Sukupuoli ja seksi mainoksessa: Onko vaatemainostaja vastuussa kauneusihanteista?, essay
Legal restrictions of using taboos in advertising: Analysing violence as a taboo, Helsinki School of Economics